Quiet warm neutral luxury for a nail artist who treats the craft like fine work for considered hands.
The goal was to move upmarket. Away from bright busy nail salon branding and toward something calm, expensive and editorial.
A warm neutral atelier identity anchored by a gold wax seal monogram and a refined serif system. The fine work for considered hands voice carries through the cards, the packaging, the service booklet and the feed.
A cohesive tactile brand system with real packaging that lets a solo nail artist feel like a destination atelier.
