Dark luxe and precise. A lash studio brand built on the idea that precision is the art.
The brief was to escape the typical pink and script template and build something genuinely high end. A brand that feels like a luxury label and not a starter kit.
A crescent moon L where the moon becomes the letter, set in a midnight and bone palette with burgundy accents. A full system of cards, packaging, a website banner and a striking editorial feed.
A dark luxe identity that completely repositions the studio. The kind of brand clients screenshot and remember.
